Radio advertising

How do you get noticed on the radio? The old cliché ‘the medium is the message’ has never been truer for radio, where effective script writing is all about what you don’t see.

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Client: Pavillions Shopping Centre

Brief: To write a series of radio ads to drive festive footfall at this new, improved shopping complex in Birmingham.

Result: A very happy Christmas for Pavillions with record numbers of visitors.