Print advertising

A cursory flick through any magazine or newspaper will tell you that print advertising is alive and well. For small companies in particular (who tend not to have much PR clout) display advertising represents probably the best opportunity to deliver your message to your audience in the way you choose.

Client: C2ventures, the venture capital consultancy.

Brief: Powerful advertising that emphasised the company's wealth of personal contacts and strong track record.

Result: High response rates with several leads converted into clients.

Client: the451, one of the world's largest technology analysts.

Brief: To create awareness of a relatively new brand and position its benefits strongly.

Result: Within a year the451 was clearly established as a major industry player, with subscriber numbers continuing to spiral.