Too often the job of writing literature falls to someone in the marketing department who a) doesn't want to do it, and b) actually, isn't very good at it. Too often it shows - and an opportunity is missed to inform, entertain and sell.

Client: Britannia Building Society

Brief: To write internal communications that are convincing, informative, persuasive and treat managers like adults, thus ensuring brand values are a reality - and not just words on a page…

Result: Excellent staff feedback and improved operational results.

Client: Cisco Systems

Brief: To move away from a technical value proposition to a more persuasive and understandable sales pitch, based on a better empathy with and understanding of prospects' needs.

Result: After a successful pilot this writing style was adopted across multiple vertical industries within Cisco.