The most effective communications campaigns are built from the ground up - which starts with solid messaging and clear positioning of the product or service in the mind of your audience. Get this right, and everything else should click into place…

Client: CIM (the Chartered Institute of Marketing)

Brief: Create a 'playbook' of key messages for an integrated campaign to attract new members, covering print and online advertising, DM, search and email.

Result: Record numbers of people signed up.

Client: Profit, one of the UK's largest trade fairs for SMEs

Brief: Profit needed an overarching concept for its event, executed through advertising, DM, digital and outdoor.

Result: The highest visitor numbers ever for the event.