Bits n bobs

Unique and original ideas are the currency of all creative businesses. Here are a couple of mine.

Client: Easybroker

Brief: To write an irresistible party invitation to the company's official launch capable of crashing through the inertia barrier of the senior investment banking community.

Result: A huge turnout that surpassed everyone's expectations - in both quality and quantity.

Client: Minerva, a change management specialist

Brief: This growing company wanted a memorable and powerful client communication piece that reinforced its benefits and value.

Result: A calendar, now in its third year that has taken on legendary status (seriously!) and been critical in client retention.